Rucker Roots' sisters are revolutionizing hair care, and it all started with a garden

‘Love Thy Sister’ Reality Stars, Ellen and Ione Rucker Are Not Done Making History

Starting Women’s History Month right, let’s raise a glass to the many successes and accomplishments of women with Rucker Roots.  We covered the Rucker sisters late 2022, and they continue to exceed expectations.

WEtv reality stars, Ellen and Ione Rucker have built a hair care brand from the foundation. In the process, they encouraged and challenged each other on the way.  Now taking the same route as many black-owned and women-owned brands before them, they are boldly taking their place in the North American market.


Ruckers & The Woman Empowerment Focus

The family-owned business is best recognized for its nourishing and potent vegan beauty products and natural hair care lines. The company has made a name for itself as one of the most prosperous sister-owned enterprises in the sector. Demand for its products only continues to rise.

Rucker Roots is a movement that aims to empower women of color and give them the tools they need to feel beautiful and confident. In tandem, the brand has proven to be all-inclusive. Users from all genders, hair types, and ethnicities have been seen using products from the brand.

Rucker Roots has proven to be more than just a hair care brand. The brand strongly supports natural hair and exhorts ladies to accept their natural texture in whatever form it may take.


One of the best natural hair care products for 4c hair

The sisters’ goal when they founded Rucker Roots was to offer ladies high-quality, natural, and cruelty-free hair and skincare products. They held the opinion that women need to have access to cosmetics that are safe for the environment, their hair, and their skin. The sisters developed a line of products that have swiftly gained popularity among women all over the world thanks to their enthusiasm and skill in natural beauty and hair care.

The Papaya & Mango line, a new collection of hair care products by Rucker Roots, claims to provide hair with increased hydration and nourishment. This collection offers papaya and mango extract-infused shampoos, conditioners, and leave-in treatments. These extracts are well-known for their abundance of vitamins and minerals, which support the enhancement of the general well-being and aesthetics of the hair.

Retail for natural hair products by Rucker Roots


Rucker Roots’ dedication to quality and elegance has allowed it to develop a devoted following of customers. Its third appearance on Good Morning America’s Deals & Steals demonstrates the brand’s success in forging a distinctive identity in the industry.

The brand has grown in popularity and is now offered in notable retail stores, including Sally Beauty, Belk, and JCPenney. Rucker Roots’ expansion into retailers will make it simpler for supporters to locate and purchase their preferred Rucker Roots items as a result of this increased availability.

The Rucker sisters are women history in the making as the hair care industry has few black women founders who have exclusive ownership over their company. Be sure to keep an eye on the sister by following the official Rucker Roots social media page.


Find more stories like the Rucker sisters’ in our latest stories


1 Comment

  • Lesli Dasouza
    4 months ago Reply

    The post is superb. I liked reading it. Thanks for writing such a well-written post.

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