HerWay’s Body Contouring Empire Expands
Non-invasive Body contouring aims to reshape an area of the body without surgery, pain and downtime. With the global issue of weight gain that was a side effect of the pandemic, this industry has boomed over 200% (2.8 billion in 2020) and is projected to expand at a compound annual growth rate (CAGR) of 14.6% from 2021 to 2028 according to Grand View Research.
Who Is Sabrina Lee?
Like most business owners in this thriving economy, Sabrina Lee, a resident of Lawrenceville, Georgia, had a fair share of downfall and failure, but that didn’t stop her from creating her 7-figure empire, HerWay Beauty. Lee started her first business over eight years ago after having her first child to provide a peaceful atmosphere for fellow women to help promote self-care. It was and still is important to let women have a safe space to cater to the women that often cater to others and put herself last as a mom and a wife.
The journey was not easy at all. Forcing her to close her first venture due to many factors, she decided to pick herself up. Sabrina Lee was determined to prove to the world that one business failure was not enough to deter her grit, fighting spirit, and determination.
Sabrina Lee likes it HerWay
Equipped with the experience and lessons, the entrepreneur decided to pivot into starting a new business. HerWay Beauty Spa and Salon was founded. Part of Sabrina’s current success is her ability to invest more in her knowledge. When HerWay started, body contouring industry was not as well known. Body Contouring non invasive procedures have become a more popular form of cosmetic surgery over the last few years.
To compete in the new territory, HerWay founder perfected her craft, trained her staff to do the same, and has since helped hundreds of women (and men) who needed assistance with achieving their dream physique. Making HerWay Beauty and Spa a huge success for her.
Black Entrepreneurs That Pivot
According to an industry analysis done by IMARC Group, body contouring has reached a value of US$ 7.3 Billion in 2021. Based on the numbers, the group expects the market to reach US$ 11.1 Billion by 2027. As the market is opening and general awareness is being made to the public, this leaves room for more to enter the industry professionally.
Sabrina Lee’s business pivot is once again perfectly timed. HerWay Beauty and Training Institute opened in 2020. The Institute is designed to teach non-invasive body contouring procedures to all those planning to enter the industry.
Over 5000 women between her in-person and online courses trust the institute. Lee states, “Beauty spa owners love my direct-to-the-point way of teaching. The institute [HerWay] is chosen because we offer at-your-pace classes, which allow our students to learn from anywhere, anytime.”
HerWay Body Contouring Classes
HerWay Beauty and Training Institute offers multiple variants of education, including marketing webinars, short at-your-pace courses, ebooks, and more. To the founder’s surprise, the institute’s best-selling ebook is “DIY Slimming Gels and More”. The ebook gives recipes for body contouring supplies that one can sell wholesale or retail. Allowing students entering the industry to become future innovators to suit their clients best. The idea sparked from Lee owning one of the few Black Owned wholesale spa supply warehouse in Georgia.
Sabrina recently published one of her greatest wins, where she shared her $1M+ earnings from her Training Institute 8 months into 2021. Proving that body contouring classes are needed over the next few years. There’s no doubt that she has had a huge share of the success of this industry over the past two years.