Meet our inaugural ‘Handmade in…’ entrepreneur spotlight. Helping our readers connect with small businesses that make handmade products.

Handmade in New York: Meet The Magic Potions Founder Darlene Jessica

‘Tis the season for thoughtful stocking stuffers that last well beyond the new year. Some items may include winter essentials. If you are determined to shop local and small businesses, especially in the New York area, meet your local beauty and skin enthusiast, Darlene Jessica. As the owner of The Magic Potions, Darlene takes to social media to share beauty tips with natural products.


Staying Handmade & Organic

With the natural beauty movement in full effect, many like Darlene have taken time to learn about the science of organic skincare or Botanics for their own use. Since The Magic Potions’  inception in February 2022, the founder has been vocal about keeping the products handmade with “great energy” put into all products. The young company believes in keeping its products handmade. 

Using ingredients such as Shea Butter, Coconut Oil, Camellia Seed Oil, Sweet Almond Oil, Vitamin E, and natural fragrances. All products are noted to be Vegan-friendly as it is noted as cruelty-free and organic. The company is still pending board certification to verify all claims. However, the Founder has made it clear her products are ethically sourced or come from manufacturers that are.


Body Butter Holiday Collection 

The Magic Potions Holiday Collection | Alpha Magazines


The Magic Potions is expanding into a limited-time product collection for the holiday season. Darlene Jessica, CEO of The Magic Potions is debuting three new products starting December 1st. The product line will premier an assortment of body butters. All products will be kept on brand with natural ingredients. Those shopping for skincare enthusiasts can find these products on her website starting in December.

The collection will include:  Holiday Body Butter Collection coming in three scents. The Holiday Body Butter Collection is the brand’s seasonal skin moisturizer to assist in combating dry skin during the winter months. Scents for the butter collection are “Pink Christmas”, “Sugar Cookie”, and “Candy Cane” all released as the perfect stocking stuffers. 

Last-minute gift shoppers can add The Magic Potions as stocking stuffers or as an entire gift set to self-care enthusiasts this season. Products ordered with ground shipping before December 17th are expected to be delivered by Christmas. The Magic Potions also offers 2-day and next-day delivery. 

The Magic Potions has made it easier this season for those that need their items but have a limited budget. The company has partnered with Affirm to give access to those that need to make smaller structured payments. 


The Magic Potions’ Commitment

 The company founder is committed to glamourizing healthy skin care and hair care routines.  Darlene states, “I enjoy researching and learning new things. I’m into self-care, self-love, and finding ways to heal to create balance and peace for my life.”  

Darlene can be seen using The Magic Potions products alongside her normal routine when giving video tutorials. It is The Magic Potions’ goal to boost skin and hair routines. Helping women and men scrub away the day and reveal soft, glowing hair & skin.






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